Cannes Lions
Y&R ISTANBUL, Istanbul / BORUSAN OTO KIBRIS / 2016
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Turks are known for their illogical excuses that they create when they don’t want to do something. This is especially relevant for safety belts. Since most of the Turks think that safety belts tighten them and create an uncomfortable experience, they rationalize not wearing a safety belt by creating different excuses like the destination being too close. They even sit at the backseat to get away from wearing a safety belt.
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