Cannes Lions

BOSCH APPLIANCES

DDB CANADA, Toronto / BOSCH / 2008

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Overview

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Credits

OVERVIEW

Execution

To bring attention to the issue, a smoggy city skyline was built entirely of old, inefficient fridges, dishwashers, stoves, washers and dryers.

Outcome

The poster garnered much attention at the trade show where it was featured. In addition, it sparked discussion with consumers and Bosch representatives, producing significant sales leads.

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2024, BOSCH

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