For the “Bosque Verde” Project, mass media advertising to grab the attention of people with high Bosque Verde was implementing a mass advertising campaign that reached every income level when their target market were only the elite. This was not working.We decided to guide the distribution of the Colombian newspaper El Tiempo to focus on the highest income segment (which comprises only 1.7% of the population) The newspaper would include an insert that would unfold to a one square meter.When the newspaper arrived to their homes, people would open this large insert, that had an aggressive promotional theme, with an invitation that said: "Bring this ad to our showroom and the first square meter is free."

The response was astounding, 'Bosque Verde' had an 80% increase in demand that weekend and visits sky-rocketed a triumphant 150%. With this promotional campaign we managed to sell the entire project in record time, achieving a profit of $ 28 '800,000,000 Colombian pesos. Not bad for an insert that only cost $50m Colombian pesos.