Transform the team jersey into the official Botafogo's fan jersey. And pay homage to the fans when launching the jersey. First, we selected 11 fans who were given box seat tickets. Well, at least that was what they thought. Upon reaching the stadium, they were surprised and taken directly to the pitch. Next,flags in the shape of a shirt were lifted, each with a name of someone being honored. Players came into the field with the name of 11 fans on their shirts. Each player gave a shirt to the respective fan and furthermore played the game wearing the fans name.

The idea spread through the media and social networks. Over 2,000 fans put their passion to the test. 30,000 watched on YouTube. 15,000 bought the jersey. And, fortunately, no heart attacks. A short time later, Botafogo won the Guanabara Cup. And to thank the fans for their support, the team wore the gold jersey when celebrating their victory. The proof: Botafogo and Puma get your heart beating faster.