Cannes Lions

BOTICÁRIO DEODORANT

ALMAPBBDO, Sao Paulo / BOTICARIO / 2009

Film
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A beautiful woman falls in love with an ordinary-looking guy the moment he raises his arm to operate a photocopier. But as soon as he lowers his arm, the woman loses interest. The guy then takes more copies, and everything happens again. At the end, we realize that the reason for her unusual behavior is the O Boticario deodorant the man has on.

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