We inspired America to feel young with Evian´s 60-second video “The Baby Inside.” The commercial uses stop-motion technology – think childhood flipbooks – with men and women wearing a t-shirt printed with the bodies of babies in different poses, (with the heads of adults and the “bodies” of babies, we amplified the “live young” mindset) . The video quickly picked up popularity on YouTube, Evian's Facebook page and Vimeo.Using their webcam or iPhone-app, consumers recorded themselves and uploaded their videos to our custom site “the longest music video ever” to be added to a video. Users could also purchase licensed t-shirts, ringtones and apps from the microsite.Facebook posts and geo-targeted-on-line display advertising encouraged users to participate in video booths at Evian events, point-of-sales and OOH mobile-trucks.Digital OOH with backlit bus shelter panels and five touch-screens each featured a fully integrated screen, translating consumer movement into a digital baby dancer.

US brand indicators:•+16ppts assisted awareness vs YA at 91% in New York Volume:•+20% in Manhattan during the activation period and +34% in ChicagoMarket share:• NY: Regained leadership at 38.4% • Chicago: regained second position at 29.2%Online figures:• YouTube Evian channel ranking pre and post-campaign: #12 most-viewed channel of all times• US: 60 second viewers: 2,613,298•US Facebook global: +65,000 and 159,356 'likes'•US participants in the longest ever video: 8 hours/18 minutes/50 seconds •T-shirts sold: 600 on www.fredflare.com•Over 20,000 total touch screen activations, nearly 5,000 per location throughout the campaign.