Cannes Lions
THE BRAND AGENCY, Perth / ROAD SAFETY COMMISSION / 2018
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We hear two full beer bottles opened then blown into like a pan flute, creating the same sound from each. We hear small sips taken from each bottle to change the pitch of the sound as they're blown into again. This creates alternating sounds from each bottle which speed up to become the exact sound of a police siren. The VO then delivers our key message, "Just a couple of drinks can put you over the legal limit.”
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