Cannes Lions

BOURSIN

Y&R PARIS, Paris / BEL GROUP / 2012

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A man, alone in his quiet kitchen, is making himself a Boursin Garlic and Herbs tartine. As soon as he eats the cheese, we enter into his mind for a fast travel through his own sensations. It’s an amazing experience, sometimes strong, sometimes soft, sometimes crazy, a journey into the extreme pleasure, a constant progression until the final climax.Once the trip is over, the man has only one thing on his mind: eat another piece of Boursin to live this experience one more time.