Popakademie Baden-Württemberg is Germany’s only university for popular music and music business. With a good amount of self-irony we wanted to make young Germans aware of this unique education opportunity – not only the hardcore music nerds, but everyone with an interest in pop music. Therefor we decided to let them experience a more analytic view on this music in a humorous and entertaining way. And to address really everyone we chose not only the most iconic music medium: the boygroup music video.

We casted a fictional boygroup and composed a complete song for them, which they performed in our satirical video by highlighting typical boygroup music video mechanisms in the lyrics.

Our boygroup video let young Germans experience an analytic view on modern pop music beyond pure consumption. Spread by the music community itself these people became aware of Popakademie Baden-Württemberg and its educational program.