Cannes Lions
FILMMASTER, Milan / BRANDED APPAREL ITALIA LOVABLE DIVISION / 2009
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After a long day at work, a girl comes home and the first thing she does is to pull her bra off as it was bothering her.Then, since it is the end of the day, she just can't wait to get rid of her clothing too and she begins to take her sweater off when...surprise party! A bunch of friends are waiting for her to celebrate her birthday, she just didn't know about it.Wrong size of bras leads to "Can't wait to take off!"Lovable invites women to be more careful in pondering the right size when choosing.
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