What unites Brazilians is an approach to life, the inner attitude that is made visible in the way they interact with the world around them. The Brahma site focuses on movement as a physical expression of that attitude — carefree, effortless and creative, full of improvisation and ingenuity. Either directly or indirectly everything in the site records, stimulates or describes this movement, as we use key Brazilian cultural activities — art, dance, football, and music — to build a rich picture of Brazil that demonstrates how this attitude and movement is pervasive throughout society.