Finally we decided to work with a very catchy song by a very popular Spanish group, Mago de oz.

In their song "Inn of the dead", they ask listeners to make a toast to freedom with beer: We placed a brahva seal just in the moment they sang the word BEER, so people relate the beer of the song with the BRAHVA brand.We put this song on all Guatemalan radio stations!

Thanks to the success they had, the group gave a concert in February where all the people were singing their song… the concert was an ideal location for us to put accross our subliminal message: everybody was shouting out BRAHVA !!! .