Cannes Lions
GREY ARGENTINA, Buenos Aires / HOSPITAL ALEMAN / 2016
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We listen on the radio a woman speaking to her husband. The narrator invites us to listen to what the husband understood about what his wife was telling him. We listen to the same phrase the woman said before only this time with static noise in the middle so we only listen to some of the words she said, changing completely the meaning of the phrase. The narrator with a humorous tone invites us to understand how difficult it is to understand “the brain”. He announces Hospital Aleman’s Neuroscience Exhibition.
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