Various online elements were produced to drive awareness of the Brain Age 2 game launch with the objective of attracting new users within the expanded audience market. The release of Brain Age 2 created the unique opportunity to drive awareness for Nintendo DS within the expanded market and reach existing Brain Age owners. The creative execution used flash and interactivity to depict the type of games that would be found within the Brain Age 2 game. The floating voken featured a word scramble that revealed various points about the sequel. The online ad unit encouraged consumer interaction, and pushed traffic to Nintendo.ca where further game information was provided and direct links to retailers for purchase.