Cannes Lions
BBDO , New York / GE-DAKO / 2016
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Owen is walking through a tech convention when he is stopped by a young woman at the BrainDrone booth. While she operates a drone overhead, she asks if Owen is “trolling for a gig with BrainDrone.” Owen explains that he actually works at GE, where he is helping develop Predix, the operating system for industry. The woman quickly sets down her drone controller, attempting to use her brain to direct the drone to give Owen a copy of her resume. We hear the drone crash off-camera, and the woman points out that she will just email Owen her resume. We see a super explaining that GE is “The digital company. That’s also an industrial company.”
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