Turn life into one big game. Life Scoreboard is the world’s first online and mobile platform that allows people to keep score of all aspects of life. Finally, you can settle who’s better at ping-pong – you or your brother, who can eat more cheese – you or your room mate, or who is worse at life – socialites or reality TV stars. Life Scoreboard lets you turn everything and anything into a quasi-serious game. Because life’s more fun when you are keeping score.Life Scoreboard is available as a web, mobile web, Android, iPhone and iPad app.

Lots and Lots of boards, thousands and thousands of points scored and one game of “whose better at life” eventually settled. People created boards based trending topics, personal competitions and battles with their hangovers. The program has be utilized across multiple platforms, featured at the Sundance Film Festival and has been adopted by PUMA as the key component in their digital strategy. And since its release in November, LSB has continued to grow, letting people interact with the brand for five straight months and counting.

50,000 Unique visitors140,000 Pageviews2500 boards3000 users10,000 points scoredMeanwhile visitor numbers to PUMA’s website increased steadily throughout the year, driving similar growth in e-commerce transactions.