Cannes Lions

Brand Book for Ministry of Defence of Ukraine

UKRAINE CRISIS MEDIA CENTER, Kiev / MINISTRY OF DEFENCE OF UKRAINE / 2016

Presentation Image
Supporting Images
Supporting Images
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Scale Drawing
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Overview

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Credits

OVERVIEW

Description

Creative idea - to attract attention to real changes in Army area via the modern approaches to communications and image creation.

This unique Brand Book from steel was officially presented by beautiful volunteer Maryna Komarova within press-briefing at re-branded press-center of Ministry of Defence in Ukraine.

Execution

In this manual, you will find:

• Emblems of the Armed Forces of Ukraine, Ministry of Defense of Ukraine, the General Staff of the Armed Forces, types of troops, the Central Intelligence Unit of MoDU in various forms and rules for their use.

• The main elements of formal style (fonts, colors, etc.).

• Examples of presenting the business documents, presentations and promotional products.

• Sample files used to create the documents and materials with formal style elements.

Who is this manual for?

• For experts in communications working in the units of the Ministry of Defense and Armed Forces of Ukraine.

• For employees of the General Staff of the Armed Forces of Ukraine and MoDU, responsible for external relations of these institutions.

• For manufacturers of products with symbols of MoDU and AFU (customized and for commercial use).

This manual is accompanied with a disk containing all images and layouts of the official style of the AFU. The files should be used as is, without any alteration. Links marked with a disk icon indicate the file of the relevant layout.

Outcome

Actually the main result - recognition of community volunteer)

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