Cannes Lions

BRAND FILM

JUST SO, London / DUNHILL / 2012

Film
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The Cheltenham Gold cup is, to the purist, the greatest horse race in the world. In 2011 Sam Waley-Cohen became the first amateur for 30 years to win the title on his horse Long Run. Over that year, Alfred Dunhill followed Waley-Cohen's season, from his historic victory to his bid to retain the Gold Cup and become the greatest amateur jockey of all time.

Alfred Dunhill -- a true story told beautifully.

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