Our insight was: today, videos have turned the Internet into a big stage. But, usually, it is a big stage with lonely musicians. So… what if we invite everyone to a big virtual jam session with Skank? Well... that’s what we’ve done. We invited people to sing and play in a virtual jam session with Skank themselves and also to take part of the next music video of the band.

• More than 30.000 versions of Skank's newest single was made by people.• More than 200 music videos of the same song was generated.• Some of those music videos were broadcast by MTV.• Skank was invited to many TV shows to talk about the project and to present their new song.• The project was highlighted in many of the most important music publications in Brazil like Rolling Stone Magazine, MTV, UOL Music.• More than 15 Brazilian famous artists decided to join the project singing or playing with Skank, promoting a new flight of spontaneous media.