During the 90 minutes of the 49th King's Cup football match, in addition to the fierce game, brand sponsorships also competed fiercely to grab the eye balls from the pitch boards around the stadium.

B-Quik, a new brand sponsorship, a one-stop car service center, turned its promotion highlight into something that everyone can relate to. If a car has a problem, it needs a “team of mechanics” to check it out. But if a football player gets injured on the field, the person who will do the body check of the athlete is the “physician team on the field”.

Objective : Increase brand awareness and recognition for B-Quik as a new one-stop car service center in Thailand.

B-Quik's "Brand Of The Match" campaign was a masterclass in leveraging sponsorships and partnerships to achieve their communication objectives:

Raising Awareness:

Unique Placement: By placing their message on the backs of the physician team shirts, B-Quik stood out from the crowded pitch boards, grabbing attention through unexpected means.

Organic Amplification: Every on-field intervention became a B-Quik moment, shared by fans on social media, creating a viral wave of brand exposure.

Increasing Brand Perception:

Emotional Resonance: Aligning with fan anxieties about player health positioned B-Quik as a caring brand, not just a sponsor.

Expertise & Care: The "30 Free Check-Up Items" offer subtly communicated B-Quik's dedication to thoroughness and care, aligning with the medical team's role.

Engaging Fans: The campaign sparked conversations and fueled fan passion, making B-Quik an integral part of the event experience.

Forget generic sponsorships lost in the crowd. B-Quik becomes the unseen champion, the "Brand Of The Match". By leveraging our expertise in National Team partnerships, we elevate B-Quik beyond cluttered pitch boards by placing their logo and promotion on the team physician's t-shirt.

Our Target? Die-Hard Fans. These passionate supporters are emotionally invested in player health and success. The "Brand of the Match" persona taps into their trust, creating a powerful connection between B-Quik and player well-being.

Beyond Visibility, National Pride: This campaign goes beyond brand exposure. It strengthens B-Quik's brand image, associating them with national pride and player well-being. The subtle approach creates organic fan engagement online. Every glimpse of the "30 Free Check-Up Items" offer sparks speculation and conversation. Fans share videos and pictures from the National Team page, driving PR across social media and websites. This organic buzz generates PR value far beyond traditional methods.

The use of the national team's crucial medical assistants during the match, especially when there are clashes resulting in injuries to the national team, means the team physician rushes in immediately, with all eyes on the field and live broadcasts capturing the unfolding events. Therefore, we have a Tie-in Brand promotion associated with the medical team jerseys to capture the attention of football fans nationwide. It can be said that it becomes viral during the competition and continues to be shared on social media even after the matches have ended.

Matches : 7 September 2023 & 10 September 2023

Placement : 700th Anniversary of Chiang Mai Stadium

The campaign resulted in a massive engagement boost across social media platforms, with millions of people reaches.

B-Quik successfully transformed a TEAM PHYSICIAN into a new media placement that relate to brand unique promotion with a million eyeball during broadcast cover 2 big match of the year in Thailand.

2.58 M Views (4.96 TV Rating in Thailand)

8 M Reach

1.2 M Media value

Social media notices B-Quik as an official partner with the Thai national team.

Brand perception shifts in a positive direction.