BrandAid is an organisation that helps artisan communities in developing countries sell their art to the world. In many poor countries, these communities make up a significant amount of the local economy.

BrandAid sought our help in building a brand for the Voodoo artisans of Haiti. They were making beautiful creations, but they were not being recognised. And if they were, the artisans were making pennies on the dollar.BrandAid needed us to create a brand for these products: elegant enough to make high-end retailers and the western world at large, take notice. Ultimately, to help turn poverty into prosperity.

We designed 'Vodu Nuvo' on the very same tenets of the Voodoo religion, to show people the truth about Voodoo. The brand follows the artisans’ philosophy of making more with less. We kept the design as light and vibrant as the real religion. We spelt Voodoo the original, Haitian way, to help rid it of its stigma. We used the symbol for the Voodoo spirit of understanding, Legba, at the heart of our logo.

Everything about the Vodu Nuvo brand violates public perceptions of Voodoo, while at the same time imparting some of the true tranquillity of the real religion.

Right out of the gate, Vodu Nuvo was snatched up by Selfridges London, 1 of the UK’s most respected retailers. At Selfridges, our audience can see, touch and experience the wonder of the new Voodoo for themselves. But we’re not stopping there, and other retailers have already expressed interest in taking the brand beyond the shores of the UK in the near future.