Cannes Lions

BRANDING

SINC, Sao Paulo / SINC / 2008

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Overview

Entries

Credits

OVERVIEW

Description

Say welcome to the new year in a different way, to make the difference in times full of information.

Execution

First Sponsored Search campaign for people, not for brands only.Thousands of names in the two most important search websites.Employees could include in the campaign their own mailing.Names of very important people for the national and international advertising marketing.

Outcome

3.051 e-mails were sent.4.066 virtual cards were viewed in our website. Viral marketing: 133% of results.105.139 searched and viewed names in the search websites. Viral marketing: average of about 35 searches per sent e-mail.All of it, using a media investment of U$ 210,00 only, because the price per personal name was very low.

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