Cannes Lions

BRANDING/GRAPHIC DESIGN

STOCKS TAYLOR BENSON, Leicester / STOCKS TAYLOR BENSON / 2014

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Overview

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Credits

OVERVIEW

Description

The brochure needed to showcase a rich and broad history of design, demonstrate Stocks Taylor Benson's creative thinking and be lovingly crafted – to best reflect the studio.

Execution

The brochure maps the studio’s journey through a typographic A to Z, showcasing all the work they’ve done for their clients along the way. Each letter introduces their favourite typefaces, leading the reader through the years with a bit about their history and work – interspersed with beautiful design reference and a look down memory lane, “it wasn’t like that in my day”. A unique keepsake, the brochure is mixed stock and has been lovingly crafted with foil block, die cutting and a bespoke postal box.

Outcome

Our self-promotional gift, 250 handmade boxes, has received great feedback from our valued clients. By demonstrating our creative thinking and crafted design we have built upon our client relationships and received more creative briefs as a result.