1. Page View: - On Youku minsite, the traffic pv reached 66,695 and daily pv 1,587 which is 1,100% improvement from April to June in 20112. User visit: - On Innershine minisite and Youku minisite, the total uv reached 44,662 from April to June in 2011, 1,800% traffic improvement- On Tmall, the date of uv rose to more than 400,0003. Sales:- The sales revenue in Tmall in May 2011 was more than RMB1,140,000 which rose by 90% compared the monthly revenue before- IBGE 14-pack was one of the best-sellers among the healthy products category of Watsons- The sales revenues of IBGE occupied more that 65% of total on Brand’s E-sales channel until May 2011