When the magazine used freedom to talk about safety, it was able to put a new idea in the heads of long time skaters: The more safety, the more freedom to fly higher. This way Tribo magazine was able to reinforce its role as the country’s main spokesperson for skateboarding. It also established a rapport with new skaters. 20% more subscriptions. 34% increase in sales in newsstands.

And the best of the results: After the campaign, parks in São Paulo started making the use of helmets mandatory.

The Brave Peruke became a topic on social network and main skate blog in the country.

The magazine stood out as greate ambassador for skating board.

20% more subscriptions.

34%increase in monthly sales at newsstands in the month of the action.

Parks in Sao Paulo started to make to use the protection mandatory.