We produced an interactive outdoor media “Playing colour” experience by combining the web and an Outdoor Ad. On the web, people could change the colour of the actual building in the centre of Tokyo. That is, people could colour Tokyo. More specifically, people could choose from 16,000,000 colours.

This outdoor ad and the website were mentioned on 2 TV programs, in 6 magazines, 3 newspapers, various online news sites, and many blogs. The publicity effect is $301,652.