We produced an interactive outdoor media 'playing colour' experience by combining the web and outdoor ad. On the web, people could change the colour of the actual building in the center of Tokyo. That is, people could colour Tokyo. More specifically, people could choose from 16,000,000 colours. The outdoor ad was set on the billboard of the showroom.

This outdoor ad has been mentioned in 2 TV programmes, 6 magazines, 3 newspapers, various online news sites and many blogs. The publicity effect is $301,652. As a result, these publicities prompted many of the targets to go the showroom.