Cannes Lions
SALEM, Sao Paulo / ABRIL PUBLISHING / 2007
Overview
Entries
Credits
Outcome
40% of the readers that received the mailing subscribed to the magazine, for an average expenditure of US$ 120.00. Total sales amounted to roughly US$ 48,000. The total campaign investment was US$ 35,000. Therefore, the return on each dollar invested was US$ 0.37, or a ROI of 37%.
Similar Campaigns
12 items