The results of the piece are still being weighed. The number of calls resulting from the first mailing was one of the highest ever recorded by UNICEF in Brazil: 12%. 10% of these became monthly donors, generating potential revenues of US$ 60,480 for the next two years. Adding to this the support and donation of Unicef suppliers, the total campaign investment was US$ 20,000. Therefore the return on each dollar invested was US$ 1.02 for a ROI of 102%.