The key objective was to create a visually intriguing experience that presents the new match ball Brazuca at its best across all devices and drives sales at the same time. But to create more than just a plane product experience, the concept for the website started from the insight of the World Cup ball: During each game, all eyes will be on Brazuca. It will be the centre of attention of the entire football world.

All animations and motion graphics enriched this unique online experience with interactive video, a 3D render of the ball and visually appealing crafted graphics. By zooming in and out on the ball itself, viewers are given an opportunity to explore the technique behind the creation and design of Brazuca as well as being right at the heart of stories and insights featuring world famous football stars. We translated the star constellation reflected in the ball-design into a seamless, infinite zoom-transition that creates a unique, endless flow of the site and Brazuca’s story.

The site was launched at the same time as the official reveal of the Brazuca ball during the World Cup draw. In the first 6 weeks, without any additional media 75K curious football fans visited the adidas “I am Brazuca” experience and spent 2 minutes on average on the website. Later on, the online film guaranteed additional leads. The experience was built for desktop and mobile and therefore accessible from all devices. The Brazuca ball has it’s own Twitter account which linked straight through to the product experience.