Cannes Lions
GOLDEN MOUSTACHE, Paris / LA FONDATION NICOLAS HULOT POUR LA NATURE ET L'HOMME / 2016
Overview
Entries
Credits
Description
Ready to sensitize young people about the environment and the COP 21, Nicolas Hulot is asking for advice from a very special agency. The result: a unique video boosted by the Internet and YouTube personalities to help an honorable action. When humor meets the web codes to help the environment, the Internet breaks in two pieces.
Execution
Diffusion of the video on social platforms like YouTube, on social networks and on our web site.
An important impact thanks to a viral video and use of famous personalities that every young people know.
Use of an international Event (COP 21) and an international environmental actor (Nicolas Hulot) to deliver a strong message.
Outcome
+ de 10 millions of views
+ de 200 000 likes
+ de 200 000 shares
in the TOP 10 of the most famous video in 2015
Fun fact : the Nicolas Hulot’s Fundation website has been inaccessible for 24 hours due to a massive participation.