Cannes Lions

BREAKFAST PASTRIES

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / VIVARTIA / 2009

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'Bird' is a surreal twist on how not all days start out as expected, yet Vivartia 7Days croissants can provide you with that all-important boost you need to make it through that mid-morning slump and conquer the rest of the day.The indulgence of the croissant’s chocolate filling was applied to the concepts, then imagine what the best case scenarios might be if these mornings gone awry were allowed to start over. Instead of the bad part not happening again it was decided to let the bad part happen again and then surprise the protagonist with what happened next.

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