Bolletje makes all sorts of breakfast products like biscuits, crackers and knackebrod.But in the Netherlands people mainly eat bread in the morning.

So the challenge was: how do we get people to think of Bolletje products instead of bread when they wake up? Answer: The Bolletje Tasty Alarm Clock.

There are 7 alarm clocks. One for each day. To communicate the app we broadcasted the 7 commercials early in the morning.

A wakeup call was never so tasty!Note: Knackerbrod is Crisp Bread