Breast cancer early prevention starts with self-examination by women touching their breast to check for lumps. The idea was taken to fruit and vegetable shopping whereby women squeeze/feel the fruit to check its ripeness before buying it. Women touching those fruits will be hit by a sticker making them aware that they have to check themselves as well for early prevention.

Minimal cost of sticker printing against high impact and talk of the town among those women, achieving proper acknowledgment of the benefits of early prevention; contributed to an increase in mammography exams around 80%.