In April, posters began to appear in downtown centers featuring an attractive woman holding a T-shirt up to her chest, encouraging Canadians to go to the website, checkoutmybreasts.com. Newspaper and magazine ads followed. At checkoutmybreasts.com, the same woman tells us where, when, and why to pick up a Fashion Targets Breast Cancer T-shirt. Then, she drops her shirt. Bare-breasted, she takes you through everything you need to know about checking out your own breasts. She demonstrates how to do it, what to look for and what to do if you find something.