This TV ad was launched as a part of the Pink ribbon campaign in order to protect women from breast cancer.The aim for the TV ad was to encourage people to perform a palpation breast cancer self-exam, the most accessible way to protect yourself from breast cancer.

We urge people to perform a breast cancer self-manipulation test. “Do as I say, if you do not want to Die”, using a robber's expression as the keywords for this campaign as he holds a woman at gun point whilst instructing her how to move her hand over her breast.