Seven is the number of women diagnosed with breast cancer in New Zealand every day. But if 7 people told this message to 7 women they loved, and those 7 told 7 more friends and this happened 7 times, you’d reach more than New Zealand’s population, in only 7 shares.We asked New Zealanders to share this breast cancer awareness message with seven women they couldn’t live without. In this campaign we created seven films with seven breast cancer sufferers and hosted the films at saveseven.co.nz. Here people could use a sharing function that filtered their Facebook friends to just women. They then chose seven women to share the Save Seven message with. By using the power of social media we delivered our message in a highly personal and emotional way.