Cannes Lions
OGILVY BRASIL, Sao Paulo / IBCC / 2010
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Women have made up lots of excuses to not do self exams. But, they don't realize that they are just excuses. Most women don't think breast cancer will happen to them. So, we decided to show how common excuses for not doing the self-exam can form a breast cancer tumor. To show this we created microscopic images made with common excuses to give a true and powerful message for all women.
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