The following ads feature real snores captured from real people. Snoring victims can use Breathe Right nasal strips new mobile app, Sleep Clinic, to finally prove their bedmate snores. The partner puts out the app after the snorer falls asleep. With their permission, a snore sample is uploaded to a server, then inserted into a customized ad that airs on the snorer’s favourite station the next morning. (This is made possible by pre-registering the snorer’s name and favourite radio station and using pre-recorded radio ads with defined space allocated for the snoring SFX to be inserted).

A series of customized digital ads were created from snore samples submitted by snoring suffering couples. Amongst featured snorers who saw their name/snore displayed, there was a 30X higher click-thru rate (CTR) than the Canadian average of 0.09%, performing well beyond the top 1% of all digital ads. Amongst the general public who saw the digital ads (everyone else other than the snorer featured), there was a 9X higher CTR than the national average. 90+% of snorers who were previously ‘snorer deniers’ opted in for the free sample of Breathe Right nasal strips.

A series of customized digital ads were created from snore samples submitted by snoring suffering couples. Amongst featured snorers who saw their name/snore displayed, there was a 30X higher click-thru rate (CTR) than the Canadian average of 0.09%, performing well beyond the top 1% of all digital ads. Amongst the general public who saw the digital ads (everyone else other than the snorer featured), there was a 9X higher CTR than the national average. 90+% of snorers who were previously ‘snorer deniers’ opted in for the free sample of Breathe Right nasal strips when downloading the Sleep Clinic app.