Cannes Lions
LOWE, Bangkok / UNILEVER / 2010
Overview
Entries
Credits
Outcome
Initially used as part of a strategic project to interact with only lapsed users, an8 out of 10 average redemption rate has encourgaed Unilever to implement this affordable interactive mailer across all research groups which accounts fro at least 5000 target consumers annually. The direct component has slao enabled Unilever to build a comprehensive user database for future offers, news and promotions.
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