To highlight the cleaning credentials of Breeze Liquid, our client asked us to create a campaign that made consumers change the way they saw the problem of stains, and how to remove them.

The strategic thought itself is quite deep, and risked becoming complicated, so we wanted the design to convey the idea in the simplest, cleanest and most efficient way - much like the product.

The campaign has proven popular, to the extent that we have extended it to other channels and are considering more, as well as releasing in additional markets.