Thai Asia Pacific Brewery Company Limited, brewer and distributor of Heineken Beer, Tiger Beer and Cheers Beer wanted to offer a special gift with the press release for the launch of their new PR campaign, ‘Stop Global Warming’.

The notebooks were designed by recycling materials produced by the company, such as beer crates, left over packaging, envelopes and discarded internal documents. These unlikely materials were bound together to craft the notebooks, resulting in a unique look for each one. We inspire the target audience by giving a good example to use recycled materials regularly to help reduce global warming.

Thai Asia Pacific Brewery Company Limited’s image as a company that cares for the environment was greatly enhanced with the introduction of this book. A lot of interest was generated at the press conference, creating widespread awareness.