Cannes Lions
GREY BRAZIL, Sao Paulo / TIJOLOS DE MARIANA / 2016
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Overview
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Description
Through a fully sustainable and viable method, we are transforming the same mud that destroyed the region into a product that helps rebuild it: bricks.
Bricks from Mariana is a new independent brand created to help rebuild Mariana and support local communities.
Execution
Using this raw material, we have been producing batches of Bricks from Mariana by hand since January of this year, in partnership with Ecobrick. By the end of this month, a new batch will be ready, totaling 3,000 bricks.
The projects initial acceptance incentivized us to take a step forward and create a way to broaden the idea’s impact, producing the bricks industrially.
So, we developed a plan for a factory, with all of the necessary technical and operational details, that is ready to leave the drawing board and come to life as soon as it obtains funding.
Outcome
With only 3,000 bricks we were able to get all the most important media in Brazil talking about the project, showing that it is viable to use the same thing that destroyed the region to rebuild it. The idea brought the subject to discussion in a big and relevant way for the whole country and proved that it is possible to make something to hasten the recovery rather than just wait for the justice to happen.
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