We targeted them in the most receptive environments like cinema, digital, Print & ambient media spaces to bring alive their dreams. HSBC Dream Designers actually converted dreams into reality!

HSBC Dream Designer congregations ensured the following among potential consumers-

- Captured his kid’s aspiration of becoming future professional on Forbes magazine cover at Malls.

- Illustrated his child’s future aspiration in form of scribbles on newspaper

- We caught him off guard with Sydney Opera experience in Cinema halls

- Interactive rich media puzzles highlighting offerings across leading sites

- In corporate parks, provided a glimpse of future lifestyle through Golf game experiences.

We customized each touch-point to its strength to activate various aspiration cords and connected it back to HSBC Wealth Management products.

• More than 3000 + leads generated per day and millions of conversations about the HSBC ‘Dream Designer’ experiences leaving an everlasting impression on our audience.

• Wealth Management services grew threefold and contributed towards revenues from the sale of Investment which grew by 30%.

• Brand consideration for I & I products increased 45%.

• Digital - 27 M impressions with 300% higher CTR than industry average