The purpose of the site is to convey the British Airways master brand by presenting British Airways' products and classes of service through a dynamic and unique interactive experience. All designs are structured along the path of a journey that gives the spectrum of products and services included in each class, and provides an engaging and interactive way for the user to obtain information and explore each of the other classes. Conveying the depth and breadth of the British Airways brand, all in Flash, was an enormous undertaking - and it had to be completed in time for an advertising campaign being launched by BA during Wimbledon. Still awaiting official stats, but client informs us that the site has been very successful in driving bookings. Alson BA has been using the site successfully in promotions with I-Traffic.