Cannes Lions
358 HELSINKI , Helsinki / undefined / 2011
Overview
Entries
Credits
Description
Finland is known for its efficiency – everything works, is on time and is, in general, sorted. At least that's the way Fins see it. Finns are, after all, very proud of their cold but efficient country.
Outcome
A lot of people crumpled our ad, after reading the instructions. The sales of HD channels went up 50,0 %.All this was done with a budget of €10 000.