Cannes Lions
OGILVYONE WORLDWIDE, London / BRITISH TELECOMMUNICATIONS / 2006
Overview
Entries
Credits
Outcome
An open rate of 41.5% and a click-thru rate of 15.77 %. According to double click trends, open rates should be around 31.8% and click-thru’s 9.8% - So we have far exceeded the recommended standard.
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10 items