Cannes Lions
DRAFTFCB, Stockholm / RADIOTJANST / 2009
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”Radiotjänst” administrates the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing.Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.
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