AN IDEA FULL OF HOPE

Coinciding with Valentines' Day, they launched a new producto on their portfolio: a policy to insure love. As with a normal policy, the contract listed the covers provided in the event of heartbreak: blanket, chocolate and movie – the universal remedy for getting over a break-up. Consumer could sign in on the website and would get the physical contract on their homes. And on the eventuality of a broken heart within 6 months of the contract period, would receive the coverage.

Coinciding with Valentines' Day, they launched a new producto on their portfolio: a policy to insure love. As with a normal policy, the contract listed the covers provided in the event of heartbreak:

Blanket: A black blanket, 2x1 so consumer can stay on the couch on the rainy saturday recovering from the episode

Chocolate: A bar of milk chocolate, to fill the empty space left by the lover

Movie: A romantic comedy so consumer recover faster and go back into believing in love.

THE LOVELY RESULTS

RESULTS FOR THE ‘I’M OVER IT’

The insurance was launched for free on social media and every single policy was given out that same day.

The contracts were sent to their owners, and some already took advantage of the coverage’s benefits.

The traffic on the web has increased in 30% on the day of the launch, not bad for a simple RRSS post

And now, Generali Spain has added a new product to their portfolio in Spain.