After being noticed for the first time by the world’s global community we aimed to honour in our movie the spirit of creativity, innovations and diversity. We decided to come up with something a little adventurous – to create and share promo video about Ukraine inviting the Cannes Silver Lion to visit our creative country))

We filmed a 30-second movie where we meet and greet the Bronze Lion, who is arriving to Ukraine to get acquainted with our rich culture and to invite his friend, the Silver Lion to visit our creative country.

Since the creative idea appeared 7 days before the deadline of the Cannes application – we had shortest terms for implementation:

The filming had started on the April 14, 2018 and was completed in one day. It total, editing took three days and two days left for PR and promotion.

The filming had started on the April 14, 2018, 7 days before the deadline of the application, and was completed in one day. It total, editing took three days and two days left for PR and promotion. We aimed to reach 100,000+ views on the YouTube in 2 days. On the first day of editing, April 15, we have already given several interviews on the local media resources as Hromadske Radio about our vision and goals. In two days we have been actively promoting the movie via YouTube and we have been strongly supported in sharing information by the Festival Representatives of the Cannes Lions International Festival of Creativity.

• More than 120,000 views on YouTube within 2 days

• National coverage - approx. 900K contacts

• The idea of Kyiv as the city of creativity and tourism within the project found its extention in the diversity of impressions and comments regarding the movie

• National TV are ready to promote this video free of charge)